Following an international design competition, David Chipperfield Architects has been selected to build the new Rolex building in New York. The new 25-storey tower will be located on the corner of 5th Avenue and 53rd Street, replacing the existing building that has been occupied by Rolex since the 1970’s.
As well as new office areas for staff and tenants and a new Rolex store at ground level, the building will provide brand experiences across a wide range of company’s interests. The building will become an important symbol of Rolex’s commitment to quality, precision and excellence.