Ssense Montreal is the first of what is likely to be a series of stores for SSENSE, the Canadian online fashion retailer. The extreme physicality of the space, which is made from a new black sandblasted concrete, cast in-situ, embodies the company’s intention to expand their presence beyond the digital into the experiential. Far from the traditional idea of a store it acts as a cultural and social hub, reflecting in built form the diverse nature of its digital platform.
The concept was developed by David Chipperfield Architects Milan in collaboration with the Ssense team in Montreal. Opened earlier this year, the store sets new precedents for the retail world.