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A new entrance building and a 5,000m² accessories hall, which together comprise the Selfridges Duke Street project, is now complete.

The project covers the entire east wing of the ground floor in the Oxford Street flagship store and seeks to establish a singular identity for the department store through a cohesive architectural framework. The new entrance unites Selfridges’ two historic buildings and creates a new continuous floor plane for the new accessories hall.

Image © Simon Menges