01.08.2016New collaboration with Brioni

We are pleased to announce a new collaboration with Brioni starting with the Paris Flagship Store that opened in July 2016. Situated at 370 Rue Saint-Honoré, the 590m2 Flagship Store is the first to feature the New Concept developed by David Chipperfield Architects Milan as part of the new brand vision under the creative direction of Justin O’Shea. Depicting the contemporary essence of Rome where Brioni’s roots and tailoring tradition merge past and present, the design looks to combine ideas of luxury and simplicity, craftsmanship and industrialisation, tradition and a vision for the future.

Architectural elements are carefully articulated throughout the space, grey travertine - also known as ‘lapis tiburtinus’ and a reference to ancient Rome - lines the floors and walls. A sense of grandeur is achieved by large marble columns that assume their tectonic value expressed by their differing colours. A wide stage-like staircase links the two store levels without disrupting spatial continuity. The semi-transparent metal mesh partitions and the slim floor-to-ceiling studs that are used for display form a delicate counterbalance to the gravitas of travertine and marble.

Image ©Paola Pansini