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The three-storey Bally Store on Bond Street in London is the first to feature the new design concept developed by David Chipperfield Architects Milan and marks a new direction for the brand.

David Chipperfield sought to reconnect with Bally’s past and their innovative collaboration with designers such as Marcel Breuer and Robert Mallet-Stevens in the early Twentieth Century.

Features of Breuer’s design are reinterpreted in the store, such as the stock wall concept and the light tubular metal furniture.